Images are powerful. They persuade, inspire, and tell compelling stories that help consumers picture themselves in a world where boating is the norm.

Because boating is a visually-stimulated culture, we must invest time and effort to present the best possible reflection of our inventory.

So what exactly does this mean? Invest in photos!

67% of online shoppers say the quality of a product’s image is “very important”.

By taking the time to shoot quality pictures of your inventory, you can increase the number of potential buyers who explore your vessel. Take a look at this fascinating data highlighting customer activity on Moreboats.com:

  • Visitors viewed over 9,000,000 images on Moreboats.com in 2015 and we are on track to hit 50,000,000 image views this year

  • Every unique user views an average of 37 boat photos

  • Customer contacted dealer after looking through 15 images (Shhhh.. that is your sweet spot)

  • Those who listed ZERO photos received ZERO calls

Recent statistics reveal that 63 percent of customers say that quality of a product's image is more important than product-specific information. Only 54 percent rank the value of a long description as the highest with 53 percent seeing most value in ratings and reviews.

People look at a boat before indulging in a boat description. If you want to increase the number of quality inquiries, then do not ignore this valuable piece of info.

The photo is the Ultimate Selling Point!

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But how do you do it?

  • Include high definition images to drive higher engagement and sales

  • Include images with every blog, article, social media update

  • When submitting a press release, be sure that images are available

  • Have at least 25 quality images for every boat you are selling

Keep this old adage engrained in your mind, "A picture is worth a thousand words." And in the boating industry, these pictures equate to thousands of happy customers.