Sell More Boats: Image is King
Images are powerful. They persuade, inspire, and tell compelling stories that help consumers picture themselves in a world where boating is the norm.
Because boating is a visually-stimulated culture, we must invest time and effort to present the best possible reflection of our inventory.
So what exactly does this mean? Invest in photos!
67% of online shoppers say the quality of a product’s image is “very important”.
By taking the time to shoot quality pictures of your inventory, you can increase the number of potential buyers who explore your vessel. Take a look at this fascinating data highlighting customer activity on Moreboats.com:
Visitors viewed over 9,000,000 images on Moreboats.com in 2015 and we are on track to hit 50,000,000 image views this year
Every unique user views an average of 37 boat photos
Customer contacted dealer after looking through 15 images (Shhhh.. that is your sweet spot)
Those who listed ZERO photos received ZERO calls
Recent statistics reveal that 63 percent of customers say that quality of a product's image is more important than product-specific information. Only 54 percent rank the value of a long description as the highest with 53 percent seeing most value in ratings and reviews.
People look at a boat before indulging in a boat description. If you want to increase the number of quality inquiries, then do not ignore this valuable piece of info.
The photo is the Ultimate Selling Point!
But how do you do it?
Include high definition images to drive higher engagement and sales
Include images with every blog, article, social media update
When submitting a press release, be sure that images are available
Have at least 25 quality images for every boat you are selling
Keep this old adage engrained in your mind, "A picture is worth a thousand words." And in the boating industry, these pictures equate to thousands of happy customers.